Keyword Research Services | Find the Terms That Drive Revenue
Our Keyword Research Services go beyond search volumes — intent classification, competitor gap analysis, topic clusters, and topics built around the actual terms that your buyers use.
Keyword research that drives revenues
The foundation of every SEO decision is keyword research. The majority of agencies will give you a list of keywords. We develop a strategy – the queries that drive revenue are often long-tail and specific. Competitors chase the obvious high-volume keywords, but we focus on the queries which actually drive revenue.
Keyword Research for Buyer Intent
Volume without intention is vanity. Ranking #1 in a search term that nobody is actually looking for will only help you to purchase something worthless, both on paper and in your bank.
We use a data-driven method to research keywords, layering search volumes, difficulty, intent classification, and SERP analyses to map the queries that will yield the best return on investment for your business, not just those with the largest numbers.
It’s not a list. This is a topic clustering strategy – pillar queries, supporting keyword, the intent of each, and the type of page built to target them. Each page we create downstream is based on a query that someone has actively searched.
Our Keyword Research Services
Discovering Seed Keywords
We begin with your business – services, audiences and geographies – then expand to the wider universe of search queries that your customers may be using.
Search Intent Classification
Each keyword is classified by its intent — whether it’s informational, navigational or commercial — so that we can target the right blog post, service page or landing page.
Competitive Gap Analysis
We score each keyword based on the opportunity. This gap is where the fastest wins are almost always found.
Long-Tail & Question mining
Buyers seldom search for obvious terms. We analyze People Also Ask, AI search queries and forum threads to find the long-tail queries that are most likely to be used by buyers.
Topic Cluster Mapping
Instead of stacking pages that are unrelated and disconnected, organize keywords into pillar topics, with subtopics to support them. This will help your website build topical authority.
Localized Keywords
Local businesses can use proximity-aware difficulty scores to map keywords to specific neighborhoods, cities and regions.
Why Keyword Research is Important
All other SEO decisions — content, structure and links — depend on focusing first on the right queries.
The Right Queries to Target
Ranking #1 for a query that nobody searches is useless. Ranking #5 in a query that your customers search daily drives real revenue. Before you make an investment, you can tell the difference by doing keyword research.
Match Search Intent
Google ranks pages according to their intent. For a transactional search, a blog post is unlikely to outrank a product or service page. The intent classification helps to avoid wasting time on the wrong type of page.
Find uncontested wins
The majority of competitors are chasing the same few obvious keywords. When you do real keyword research, it will reveal hundreds of long-tail searches that they are ignoring. This is where the easy wins can be found.
Find uncontested wins
If you get the keyword strategy correct, every page that you publish will compound. If you get it wrong, your building is built on sand.
Higher-Intent Traffic
When you target keywords with buyer intent, the visitors to your website are not only browsing but actively shopping.
Faster wins
Finding low-competition keywords with high intent can result in ranking and revenue within 60-120days, instead of taking a year.
Topical Authority
Topic cluster strategies increase visibility by gaining authority over hundreds of queries related to one topic at a time, and not just on a single query.
Improved Conversion Rates
Pages that are built on real buyer questions convert more than pages that are built on guesses. Conversion research is essentially keyword research.